Darrah Christel, Copywriter

I'm very excited to introduce Darrah Christel. She is a copywriter from Seattle, Washington. I had the pleasure of working alongside her on projects for Starbucks in my very first design job out of college and we've been friends ever since. Not only is she a talented wordsmith but she also hustles big time after hours trying to change the way women feel about tights with her business LOHO (seriously go check them out, they are so comfortable!). Thanks for chatting with us Darrah!

What do you do?

I’m a copywriter.

What did you want to be when you were a child?

I don’t think I knew what I wanted to be when I was a child, but what came natural was inventing, creating, and ideating. I was given permission to dream, wildly.

Tell us about your journey to becoming a freelancer.

My journey to becoming a freelance writer was rooted in a diabolical undermining of the creative itself. It only took a few bad creative directors and a few rude clients for me to realize I wanted the power to decide who I worked with, and what I worked on.

When you first started, how did you find clients?

When I first started freelancing, I took work through Creative Circle and The Creative Group. But after word got out that I was freelancing, a number of my colleagues sent work my way. I also pitched myself to small businesses I thought I could help.

Do you have a motto that you work by?

Don’t feel bad saying no. When you start freelancing, it can feel desperate at times. Like you need to take every project that comes your way. But there will always be more work. I promise.

How do you stay productive?

Good question. I had a hard time with this when I first started working from home. And I realized I can’t work from the couch. I have to sit upright in a desk, at a coffee shop, at the kitchen table. I also wake up at 5am to workout, which really sets the tone for a productive day.

What are you working on right now?

Right now, I’m working with some small local businesses on website content, social strategy, and marketing. I’m also working with some small fashion labels on branding and seasonal product copy. And I have some bigger retailers asking for more quick-turn production on highly segmented display campaigns.

What is your dream project?

My dream project probably doesn’t have a deadline, haha! I love branding, brainstorming, conceptualizing. Working with clients that let me dream big on their behalf. I’d probably have the most fun with something in the consumer VR space.

Darrah Christel | Starbucks Merry Mondays
Darrah Christel | Copywriter
Freedom to choose will be the greatest gift, and heaviest burden of freelancing.
What one piece of advice would you give to a freelancer just starting out?

You finally have the power to choose. So choose wisely. Be very strategic about how much time you choose to work, who you’re working for, and what you’re working on. But never forget, you can choose. To say no, to say yes, to say when. Freedom to choose will be the greatest gift, and heaviest burden of freelancing.

Tell us about a time in your career when you struggled.

The biggest struggle I have freelancing is when things get slow. When things get slow, I get desperate. I overcommit, overpromise, find myself taking on clients I wouldn’t normally, and I have to recognize when I’m doing these things because it never ends well.

What are you listening to, reading or watching that is inspiring to you lately?

A lot of what I listen to, read, and watch challenges me, but I wouldn’t say it necessarily inspires. What inspires me is talking to other creatives. I love going out one on one, talking about our dreams, our ambitions, ideas we have. Nothing gets me more fired up than that.

Darrah Christel | Code with Target banners
Darrah Christel | Code with Target banners 2
What is your favourite piece of clothing?

My favorite piece of clothing at the moment is a new leopard faux fur coat I bought from a boutique in my hometown. It’s an easy way to dress up and still feel cozy.

What is the strangest thing about you?

I loathe structure, but I thrive in it. Doesn’t make sense to me.

Who would you most like to answer these questions next?

I would love to hear from my dear friend Kenny Paddock.

How can we find out more about your work?

I have a portfolio, but out of the respect of my clients, it’s private. If you’d like to see some of my work, feel free to email me at darrahchristel@gmail.com.